banner specialists look to the future.
Brisbane based wide format digital print company Banner Specialists has undergone a name change to the Bailey Print Group to reflect the growing diversity of digital print collateral that they can now offer. Since the introduction of HP Latex printers into the business in late 2016 and again in mid 2017 Banner Specialists has seen their business expand. They saw new industry opportunities in the print-erior market open up alongside their traditional banner and signage production, bringing the need to redefine the direction of the company to reach into these high growth areas. General manager Peter Bailey, says “the combination of HP Latex printing technology in conjunction with our high-end contour cutting and finishing equipment will take our digital print house to another level as job runs are becoming shorter, turnover faster and clients continually looking for ways to differentiate themselves with more personalised branding without sacrificing quality. Being able to work with HP Latex water based inks now allows us to offer a more sustainable and ecofriendly odourless print with UL Greenguard Gold and UL EcoLogo certifications. Sharp image quality with colour consistency and the ability to print on textiles, wallpapers, papers, vinyl, blind mesh, SAV (self- adhesive vinyl) and double sided backlits has increased our capacity to attract new clients”. Sam Bailey-Jensen, Business Development Manager adds “we are excited to be able to work with a whole new spectrum of clients by being able to print their custom designs on a one-off piece or on hundreds of metres of material, bringing the personalisation of design to life. Partnering with HP has been a real gamer changer for us. A true business partnership has formed where we collaboratively work together to improve both our businesses and grow the digital print market” Bailey Print Group produces works within a range of industries – including retail, construction, education, and sports along with architects, surface, interior & fashion designers.